The most appreciated companies in the world are the market creators. Such companies as Apple and Google are the best known market creators ever. They create new platforms every couple of years and with these great platforms they willingly or unwillingly create markets. The mobile market was dormant and pretty much non existent till the launch of the original iPhone in 2007. After the iPhone became a popular device and with the launch of mobile applications along with the second iPhone 2008 – Apple has created a stunning mobile market for people to work with. Right now, there are thousands of mobile services that are servicing millions of people around the world.
Since so many people now surf the internet from their mobile devices and use so many new apps, it’s a great idea to market your stuff on the mobile side of the internet. A website usually has two types of user interface – one for the desktop computers and the laptops and another for mobile devices like phones and tablets. Delving into mobile marketing is the thing of tomorrow that’s already available today. Most major companies have already great mobile sites and more and more medium and small businesses are adopting mobile sites.
One of the main pluses of mobile marketing is that the ad makers have more freedom than on the desktop platforms. The time when ads jump in your face is over a long time ago on the desktop platforms. The popup blockers that are included in every modern desktop browser have stopped these things from happening. That’s not true for the mobile platform though. You can notice a lot of popups and messages jumping in your face when browsing the web from your iPhone. This means that your ads will be noticed by your mobile clients. It’s a good idea though not to abuse this feature and get your customers angry.